Editorial: Gettin’ Silly with the Gooch Bros.

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Make menswear silly.

I just want to start this post by  saying thanks for all the feedback from that Getty lookbook! Like I said before, I’ve always wanted  to try them as they not only provide an outlet for my fashion interests, but my photography one too.  Based on that approval, I’ve decided to do more of them, though not always in the form of lookbooks. I think I prefer the term “editorial”.

Honestly, I’ve sorta struggled with this type of content, since I always felt that blog posts had to give you information.  I never really liked stuff that was just pictures without explanation or context. You might even have realized this in earlier event coverage where I felt it was really apparent that I was trying to make a narrative when I just wanted to share pictures.  But now I think that’s okay; there’s nothing wrong with taking a  minimal approach to content, letting the images and the clothes tell a story with nary a caption.

While Drake’s has been one of the biggest proponents of this approach (hell you could say that everything on instagram is an editorial), it seems that others have caught on to the trend.  Berg & Berg has a few and the Armoury is finally making a return to their iconic photo driven content.  I couldn’t be happier with this move.

All of this has given me the confidence to do similar type of content.  Every so often, my stylish friends all head out somewhere (whether it’s a simple dinner or to a museum) and I just happen to bring my camera.  This results in an editorial of sorts, centered around our hang out, and culminates in a lot of pictures.  In the past, unless there was an event to cover, I would just keep these in the archive and share the singular outfit posts on my instagram.  Now no longer!  I think it’s time to let these small hangs become intimate editorials.

What I really want to accomplish with this isn’t to try to sell our clothes (especially since most of the time it’s one of a kind vintage), but to sell the lifestyle and attitude that we have.  We aren’t walking around the Palazzo Vecchio or eating fancy food. Most of the time, we’re taking silly pictures. That’s what I want to share! Menswear isn’t about being elegant or formal all the time, it’s about being yourself.  If you’ve listened to the podcast, you’ll know that stuffiness isn’t our thing.

Anyway, enjoy our latest editorial from when Joshua Gooch was back in town (from being on tour) and decided that we (Spencer, Garret, and I) get some great Asian food and get ice cream. I obviously had to document our stylish shenanigans.  If you happen to get some outfit inspiration from this, then I’ll count that as a success!

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Josh’s apartment is really photogenic!

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Spring rolls and pho.

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My favorite ice cream flavor is Cookies ‘N Cream for those of you keeping track.

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Getting a bit Brycelands with this one.

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Josh told me to photoshop tiny Jeff Goldblums on this.

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I hope you enjoyed this editorial.  I think it’s a breath of fresh air from most of the serious or posed pictures that normally grace social media (myself included).  It’s nice to get silly!

Maybe if you guys hang out with me (or I organize some event), we’ll be able to turn that into an editorial too.  At the very least, you’ll get some dope pictures for your Tinder account. 😉

Always a pleasure,

Ethan W.

@ethanmwong

Street x Sprezza 

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